While RFID labeling has existed for some time, the industry has seen an increased demand for the technology. From battling the counterfeiting crisis to tracking products throughout the supply chain, RFID can change the landscape of functional labeling – and at a more effective price point.

In the retail industry, for example, RFID is particularly useful for improving inventory accuracy, preventing theft, and enabling retailers to track their products in real time. Healthcare organizations use RFID tags to track equipment, improve patient safety, and reduce the risk of medical errors.

“In logistics and manufacturing, RFID helps streamline supply chain processes and reduce labor costs,” states Trisha Smith, marketing and business development manager, Mark Andy. “Overall, any industry that requires efficient inventory management, asset tracking, or supply chain optimization can benefit from RFID technology.”

According to Mark Andy, growth is particularly strong for RFID solutions. In the future, especially as the cost has shifted to more affordable levels, its use will grow.

“RFID technology is currently in high demand in various industries,” remarks Smith. “In the future, the demand for RFID is expected to continue growing as more industries recognize its benefits. The aviation and automotive industries are already starting to adopt RFID, and the rise of the IoT will likely drive further demand. Overall, RFID technology is expected to remain a key player.”

Recently, L&NW had the opportunity to see a new Mark Andy press equipped with Tamarack technology at Diversified Labeling Solutions (DLS) in Chicago, IL, USA. DLS installed the press to meet surging demand for RFID labeling solutions.

Mark Andy has worked closely with Tamarack on RFID applications since the early 2000s. Mark Andy supplies the press, web handling and mounting platform, and Tamarack supplies the inlay unwind, converting and application. Tamarack also supplies the hot-melt system for applying adhesive to the inlay.

“Mark Andy and Tamarack have an excellent working relationship,” explains Greg Reiter, senior applications engineer, Mark Andy. “We work closely as advances in technology change, and these technology advances include press technology improvement. We started with the mechanical 2200 press and have advanced to the current P7E servo platform. Tamarack has added multiple streams and quick changeovers throughout the years. Inlay reading has advanced significantly through the years, too.”

For those interested in entering the RFID labeling space, there are numerous steps they can take – starting with their sales rep. The sales rep will help guide converters through the process, since there are multiple considerations for effective RFID labeling.

“A consultation with your sales rep can help you understand where to start,” adds Reiter. “The sales reps work closely with Tamarack to help you with the correct questions to ask, so you can develop a plan. An understanding of typical label questions of web material, how many colors, volume, press speed need to be understood. The RFID questions you will need to answer are wet versus dry inlays, inlay size, label repeat, and how many inlays across the web.”